Media Terminology

BROADSHEET vs TABLOID
What is a Broadsheet newspaper?

  • Larger newspaper
  • Serious Approach
  • Often features more political insight and in-depth analysis



What is a Tabloid newspaper?

  • Smaller more compact newspaper
  • Focused on lighter news
  • Often features more celebrity gossip, TV & Film talk and sports


What is a DISTRIBUTION?

  • The methods by which products are delivered to audiences
  • Advertising and marketing campaigns
  • Online presence


What is a PUBLIC SERVICE BROADCASTER?


  • A Radio and Television Broadcaster financed by PUBLIC money
  • Seen to offer a public service
  • Caters for a range of audiences
  • Provides information as well as entertainment
TV Channels


Radio Channels


IMPORTANT ONES TO REMEMBER:

  • Radio 1 YOUTH audience
  • Radio 2 OLDER audience
  • Radio 3 CLASSICAL MUSIC audience
  • Radio 4 CURRENT AFFAIRS and DRAMA audience
  • Radio 5 SPORTS
  • Radio 6 YOUTH AND ENTERTAINMENT
And for future audiences:


  • Mobile App based version of BBC Radio Services and Podcasts
  • Can drop into shows when YOU want to do so

What is a VERTICAL INTEGRATION?

  • These companies own ALL or MOST of the chain of production and distribution of the product.
  • eg A film company that owns a multiplex of cinemas to exhibit the film and merchandise outlets



What is POLITICAL BIAS?
  • Newspapers showing their support for a political party
  • Illustrated by choice of stories, comments and cartoons
  • Examples of Left Supporting (Labour Party) Newspapers: The Guardian (Broadsheet) | The Observer (Broadsheet) | The Daily Mirror (Tabloid) | Metro (Tabloid) | 
  • Examples of Right Wing Supporting (Tories) Newspapers: The Sun | The Daily Express | The Daily Mail | The Daily Star | 
More exhaustive list below:

What is NEWS AGENDA?
  • The list of stories that may appear in a particular paper
  • Items and features reflect the style and ethos of the paper (See Daily Mail as an example)

What is a GATEKEEPER?
  • The People who are responsible for deciding the most appropriate stories to appear in their newspapers or content
  • Can be Owner | Editor | Senior Journalists 
  • They only let the stories they deem most appropriate for their ideology "Through the gate"




What is CONVERGENCE?
  • Where previously separate media platforms and/or industries come together
  • Often as a result of technological advances where one device or platform contains a range of different features

What is a CONGLOMERATE?
  • A company that owns other companies across a range of media platforms
  • Increases their domination of the market
  • Able to distribute and exhibit their product


What is a WEB1.0?
  • 'READ ONLY' Format
  • Traditional inst hosted content on the internet
  • One Way - information provided for aid to be consumed only


What is a WEB2.0?
  • 'INTERACTIVE' Format
  • You can respond to and are actively encouraged to take part in the content
  • "Citizen Journalism"
  • Create and Upload your own content