BROADSHEET vs TABLOID
What is a Broadsheet newspaper?- Larger newspaper
- Serious Approach
- Often features more political insight and in-depth analysis
What is a Tabloid newspaper?
- Smaller more compact newspaper
- Focused on lighter news
- Often features more celebrity gossip, TV & Film talk and sports
What is a DISTRIBUTION?
- The methods by which products are delivered to audiences
- Advertising and marketing campaigns
- Online presence
IMPORTANT ONES TO REMEMBER:
- Radio 1 YOUTH audience
- Radio 2 OLDER audience
- Radio 3 CLASSICAL MUSIC audience
- Radio 4 CURRENT AFFAIRS and DRAMA audience
- Radio 5 SPORTS
- Radio 6 YOUTH AND ENTERTAINMENT
And for future audiences:
- Mobile App based version of BBC Radio Services and Podcasts
- Can drop into shows when YOU want to do so
What is a VERTICAL INTEGRATION?
- These companies own ALL or MOST of the chain of production and distribution of the product.
- eg A film company that owns a multiplex of cinemas to exhibit the film and merchandise outlets
What is POLITICAL BIAS?
- Newspapers showing their support for a political party
- Illustrated by choice of stories, comments and cartoons
- Examples of Left Supporting (Labour Party) Newspapers: The Guardian (Broadsheet) | The Observer (Broadsheet) | The Daily Mirror (Tabloid) | Metro (Tabloid) |
- Examples of Right Wing Supporting (Tories) Newspapers: The Sun | The Daily Express | The Daily Mail | The Daily Star |
More exhaustive list below:
What is NEWS AGENDA?
- The list of stories that may appear in a particular paper
- Items and features reflect the style and ethos of the paper (See Daily Mail as an example)
What is a GATEKEEPER?
- The People who are responsible for deciding the most appropriate stories to appear in their newspapers or content
- Can be Owner | Editor | Senior Journalists
- They only let the stories they deem most appropriate for their ideology "Through the gate"
What is CONVERGENCE?
- Where previously separate media platforms and/or industries come together
- Often as a result of technological advances where one device or platform contains a range of different features
What is a CONGLOMERATE?
- A company that owns other companies across a range of media platforms
- Increases their domination of the market
- Able to distribute and exhibit their product
What is a WEB1.0?











